Starting an online business can bring in an income to help you cover your bills and could eventually lead to an income that exceeds what you are currently earning so is a venture that many would be marketers would like to embark on and owning your own website that you and you alone have complete and total control over is by far the best course to take when building an online business for yourself.
Now to make a sizable income from the Internet you will need to rely on other people to a large extent, but the more of the process you can control yourself puts you and your business in a far stronger position, I know you might be thinking that I’m a bit of a control freak and sure you might be right, but when you think about it, the only person you can completely rely on 100% is you.
Most people tend to think that the cost of having your own website online is expensive but that isn’t always the case, you will find from my hosting recommendations that there’s a very affordable option that in some cases can work out far cheaper than trying to run an online business without one.
There’s no getting away from the fact that starting and running a business is going to cost you money, fortunately starting an online business costs a mere fraction of what it would cost to start a business in the bricks and mortar world, although both options do require a degree of start up capitol, for an online business this figure can be as low as just $100 but obviously the more money you have to start with, the quicker things can take shape.
The great thing with the Internet is, there’s so much stuff that is available for free, I have found that there are some superb free product and software tools out there that can really give your business a head start, but when it comes to online services, although free ones can be very useful as tools to promote your business, building it’s “Foundation” on them is pure folly.
Because you are completely answerable to them and have to abide by all of their rules, plus as they aren’t getting any income directly from you, then there’s nothing to stop them from revoking your use of their service at the drop of a hat which can and does happen all too frequently.
However using a paid service for hosting your website puts you in the “driving seat” as they are directly answerable to you for the service being provided, yes they will also have some rules that you will need to abide by, but these will be far less in number and a lot less draconian than those the free services require, so you won’t have to jump through hoops just to retain an online presence.
So what benefits do you get by owning your own website?
Well, The most important task in an online business is building a list of contacts as it will give you a “captive audience” to make all of your future offers to at minimal extra cost compared with having to advertise for new prospective customers each time,
With you own website you can put up a “landing page” also called a squeeze page with an incentive to join your list plus a subscriber opt-in form to make it easy for your visitors to sign up and when they do you will be able to deliver that incentive to them instantly and later your offers.
Admittedly a website is just the viewable online presence of your business, the key factor is the website hosting because it will allow you to not only show your business to the online world, but also the ability to install many “back room” scripts on the space it provides you with,
Things like your own sequential autoresponder, a help desk, visitor tracking software and affiliate offer redirect files to name just a few, there are so many scripts available out there to do tasks that will make your business not only look but actually be professional and people always prefer to make purchases from professional outfits because it gives them far more peace of mind.
Yes paid hosting basically gives you, in comparison, the keys to the shell of a building that you can build a hyper-store in, as apposed to a corner of a building where you can wheel in a market stall.